admin | Jan 02, 2010 | Comments 2



HNYWhat will the New Year bring in terms of marketing trends important to small businesses that sell to other small businesses?



The one thing we are certain of is the harsh reality that most business large or small are just now beginning to improve and 2010 will be challenging for everyone as we dig out of the biggest economic downturn since the great depression.



Bob Hennessey, President of MyMarketingDept Inc. says, “The most… Continue

The title of this article got your attention, didn’t it? If you’re a salesperson you’re probably relieved that you don’t have to prospect anymore because it’s a task that is laborious and you’re hoping there’s a better way to find customers. If you’re an owner, sales manager or Vice President of Sales you’re probably very curious about new ways of finding customers because you’re always trying to find ways to motivate your sales team so they keep prospecting. You spend countless hours and money… Continue

Improving morale by prospecting seems like an oxymoron but a sales person’s elation is a direct result of a successful sales call and ultimately the sale. Having coached sales people for over two decades I can count on one hand the number of sales people that have told me how much they like prospecting.



The ones that didn’t mind prospecting at all had a better attitude about prospecting because their thoughts about it were ones of pleasure. The pleasure was derived from thinking… Continue

So much is written and spoken about the importance of goal setting. Can’t you achieve anything without setting a goal? Apparently not says most critics. Let’s look at the true meaning of a goal. A real goal has been described as a “S.M.A.R.T. goal.”



S - specific, significant, stretching

M - measurable, meaningful, motivational

A - agreed upon, attainable, achievable, acceptable, action-oriented

R - realistic, relevant, reasonable, rewarding, results-oriented

T -… Continue

BizReport : Social Marketing : April 21, 2009



Restaurant chain advertises paid Twitter position

Marketers are still getting to grips with social media and are finding it takes time and effort to keep up with fans' brand curiosity. Is it time for businesses to employ specific staff to develop and maintain social media campaigns? Pizza Hut seems to think so.



by Helen Leggatt



pizza hut.jpgIt appears the social media flavor of the month is pizza. First we were… Continue